TOUCH DIGITAL

Touch Digital (Human Interface Technologies Applied Research Centres) Boo Games
FROM: West Midlands, UK
KEYWORDS: R&D, technology transfer, collaborative R&D, cross-sector networking, market access, prototype, SMEs
DURATION: 01/01/2012 to 30/06/2015
INDICATIVE COST: £6 million per year
FUNDING: EU funds (ERDF)
FOCUS: focus on digital sector SMEs, including game sector
TOUCH DIGITAL is a ERDF-funded initiative that provides support to West Midlands SMEs to help them understand and integrate digital technologies into their business strategy, to stimulate them become more creative, productive and competitive.
The TOUCH DIGITAL project is located in the Serious Games Institute of Coventry University Technology Park, with satellite facilities across the West Midlands. The project is based on a strong working partnership with Aston University of Birmingham.
TOUCH DIGITAL offers a relevant opportunity for SMEs and graduates to receive fully funded and structured R&D support, not available anywhere else in the region, by providing:
• awareness sessions on the benefits of R&D activity
• access to specialist researchers and facilities working across three key West Midlands Universities for SMEs and graduates with potential high growth innovative product ideas
• truly collaborative R&D: the project research doesn’t carry out work for the SME/Graduate (client) to hand it over once finished. Instead, the research team and the client plan, develop and execute the research jointly, meaning that not only is the product innovation developed but so is the client’s skills and knowledge in the subject area, R&D methods.
TOUCH DIGITAL also hopes to raise the level of innovation in the region through this secondary outcome of skills and knowledge development.
• a dedicated team comprised of a Client Relationship Manager and Key Researcher to see each individual project through from inception to completion. This will include a fully developed Research Plan including exit strategy and next steps.
• 5-10 days of fully funded support for eligible participants
• access to “Next Steps” advice around subjects such as spin-out company formation, Intellectual Property, commercialisation and gaining further funding
SPECIFIC GOALS • support business with the creation of digital ideas that both suit SMEs needs and add value
• develop ideas and solutions that will make business smarter, more efficient and more competitive with the help of ICT
• evaluate the product usability, focusing on measuring a product’s capacity to meet its intended purpose
• running technology-focused events to develop SMEs understanding of different technologies
MAIN NEEDS MET by the GP R&D, EDUCATION AND TECHNOLOGY TRANSFER
• promote technology transfer and R&D support
• foster co-operative research projects between R&D stakeholders (private/public)
NETWORKING, CLUSTERING AND INCUBATION:
• cross-sector networking and networking within the game ecosystem
MARKET ACCESS
• stimulate the access to market for SMEs
• promote ICT products development
TRANSFERABILITY AND SUCCESS FACTORS This initiative on one hand uses games and digital technologies to support the innovation and growth of other businesses; on the other, it gives opportunities to other sectors to access the games knowledge.
The project officially started only in 2012 is not focused on the video game but it uses the world of knowledge that is around the videogame to address all sectors. The project is useful for to business companies because it helps to understand how the technology empower products and how many applications can have technology of gaming in particular, On this sense, the project is more oriented to the market that to pure research
QUOTATION
FURTHER DETAILS OWNER OF THE PRACTICE: Coventry University Enterprises Limited
REFERENCE PERSON: Louise Fidler lfidler@cad.coventry.ac.uk
WEBSITE: www.touchdigital.eu
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