DUTCH GAME GARDEN

Dutch Game Garden Boo Games
FROM: Utrecht, The Netherlands
KEYWORDS: incubator, support, business training, startup, clustering, co-working space,
DURATION: 2007, running
INDICATIVE COST: budget:4 millions € in 5 years. Savings expected
FUNDING: local funds, EU funds
FOCUS: Game sector
The DGG is an incubator for promising talent and a business centre and meeting point for those who are interested in getting to know more about Utrecht’s gaming industry. It is located in the centre of Utrecht and is comprised of start-ups and other businesses. It aims to accelerate the growth of the Dutch games industry by providing wide-ranging support and facilities for students, starting game developers, start-ups and established game companies.
Started in 2008 with a dozen of companies, hosted companies are 40 in 2012-2013, all game-related. More than half of them produce games and the other half are more in the supply chain of game development .
The Dutch Game Garden is a non-profit organization and offers:
• Business Centre: affordable and flexible office space at an attractive location facility. It is a game development hotspot. A unique mix of startups and experienced entrepreneurs creates a dynamic and inspirational work environment. They primarily house game companies, with room for a related businesses such as app builders, digital campaign designers and online media. It facilitates access to other interesting businesses, research institutes, universities and schools.
• Incubator: via the Game Company Incubator, the Dutch Game Garden helps graduates and start-ups launch their own game company or game-related business.
• The Developers Club (DevClub) is a Dutch Game Garden initiative focused on promoting cooperation between students enrolled in a game degree programmes across the Netherlands. It is a platform where students can easily interact with gaming industry professionals. The Developer’s Club currently has over 800 members and provides its members with information including news, design tips, vacancies and internships.
• Monthly Network Lunches, where anyone can show any kind of product. Entry barriers here are low and this is a hands-on test situation where you can show your game, your concept, even your earliest prototype, and just get feedback, and it creates an informal inspirational atmosphere. The network lunch caters to creative professionals, clients and educational staff, interns, entrepreneurial students, potential clients and other interested parties. Many visitors have gained new clients, assignments, ideas or knowledge thanks to these lunch meetings, by showcasing promising new (game) projects each month.
SPECIFIC GOALS
• accelerate the growth of the Dutch games industry
• providing wide-ranging support and facilities
• networking and promote access to market and business partners
• incubate, train, mentor digital game start-uppers or potential start-uppers
• promote entrepreneurship in the digital game sector among students of various game-related study programs
MAIN NEEDS MET by the GP
BUSINESS, ENTREPRENEURIAL SUPPORT
• incubation, support to new enterprises and start-ups
• train, mentor digital game start-uppers or potential start-uppers
• facilities, working and co-working space
NETWORKING & CLUSTERING
• low-entry-barriers matching meetings with players from each stage of the production chain (creative professionals, clients and educational staff, interns, entrepreneurial students, potential clients and other interested parties)
R&D & TECHNOLOGY TRANSFER
• matching SMEs with R&D players to promote technology transfer
TRANSFERABILITY AND SUCCESS FACTORS
The DGG is a very good example of business incubator, providing most of the needed services in order to accelerate the growth of the games industry in a local area. It can be considered a GP as a whole strategy and organisational model and also the specific activities (incubating, facilities, training, networking, …) can be seen as good practices. The features of DGG are more or less the same for all systems of incubation but the peculiarity is that companies are directly involved in decision making and are very active at all levels; this always leads to new projects. They are very engaged in opening new markets for the field of games.
QUOTATION
“Dutch Game Garden accelerates the growth of the Dutch games industry by providing wide-ranging support and facilities for students, start-ups and established game companies.” Jan Peter van Seventer, Development Director of the Dutch Game Garden
“All the startups here come right out of school, …and we try to fill the gap between the professional life and school. DGG is typically a school startup incubator, so there’s the whole combination of business information that they need, but also just how to run a company and how to find their way around the industry”. Jan Peter van Seventer, Development Director of the Dutch Game Garden
FURTHER DETAILS
OWNER OF THE PRACTICE: Dutch Game Garden,
REFERENCE PERSON: Viktor Wijnen, Director, viktor@dutchgamegarden.nl
WEBSITEs: www.dutchgamegarden.nl, www.facebook.com/pages/Dutch-Game-Garden/175364457208
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